Murfie Music
Social Media Intern
I started my professional digital media journey in May 2018 with a small company called “Murfie.”
I worked closely with the C.E.O. Rex Mangat to identify the target audience and was off to the races generating content geared toward them. I made sure to touch on our unique position of offering high-fidelity streaming of their music collections from anywhere in the world. Sometimes I would even highlight the possibility for people to buy, sell, and trade pieces of their collection through the Murfie Store.
I kept organized notes on our metrics as social media platforms were still in their infancy at this time when it came to ease-of-use for creators. I used this information to guide future content and provide a great atmosphere for music aficionados to discuss their favorite albums and artists.
I also worked with other employees to manage our communications efficiently and ensure customer satisfaction.
The internship finished in November 2018, but I returned the following summer in the same capacity and continued to drive the company forward in a positive direction.
Through both internship opportunities I also worked to identify and solve problems the organization faced as a small startup. I was able to identify the need for significant video content for our customers in terms of explaining how the service worked. I generated sample videos for leadership, but due to constraints, we were unable to proceed forward with the content.
Quietly Loud
Murfie’s bold, bright pink allowed content to leap off the page
Using Canva, a tool I continue to utilize, I produced a significant amount of posts explaining the allure of Murfie. I synergized with local music events and other music organizations to drive conversations and interactions on our social media channels. I worked closely with Rex to generate campaigns with clever ideas such as “#LosslessMore” where we focused on the importance of lossless music and Murfie’s positioning in the market. We also came up with “#SpinSunday” where we discussed the music we were listening to and conversed with those on our pages as to what they had been listening to.
